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Christmas might still be a few months away, but John Lewis has already unveiled their predictions for this year’s most-wanted toys. And there’s a clear theme running through every single one: families are craving real connection. Toy expert Alan Wright describes this as the “Great Play Revival” – with families actively choosing screen-free, shared experiences over solo digital … Read more
Every February, the biggest names in the toy industry gather in New York for Toy Fair® – the largest toy trade show in the Western Hemisphere . It’s where we get our first look at what will be filling wishlists and shopping carts for the year ahead. The experts at The Toy Association have spoken, and the trends … Read more
Trying to figure out what toys are actually worth buying? Sometimes the best way to know what’s good is to see what other parents are buying. Amazon’s best-seller list is updated hourly based on real sales data—so these are the toys that are flying off the shelves right now. Here are the top 10 best-selling toys on … Read more
Choosing the perfect toy for your child can feel like navigating a maze. With thousands of options on Amazon and new trends emerging every year, how do you know what’s truly worth your money? As a parent (and toy enthusiast), I’ve done the research for you. Based on the latest trends from the 2026 Toy … Read more